{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Dashboard Design and PPC Industry Benchmarks Episode-112","description":"Turn marketing data into smarter business decisions with powerful dashboards and performance analytics. In this episode, we explore the principles of effective dashboard design using the SAS Visual Analytics framework, showing how strategic, tactical, and operational dashboards help different stakeholders make informed decisions. Learn how Return on Marketing Investment (ROMI), incrementality testing, PPC benchmarks, click-through rates (CTR), conversion rates, and marketing mix modeling provide a clearer picture of campaign performance and business growth. Discover best practices for creating audience-focused dashboards that transform complex data into actionable insights and measurable marketing success. Perfect for marketers, analysts, business leaders, entrepreneurs, and students looking to master data-driven marketing.  Thank you for listening to Scale Your Brand Podcast.","author_name":"Scale Your Brand","author_url":"https:\/\/www.spreaker.com\/podcast\/scale-your-brand--6898009","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41989205\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203861610"}