{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing Data Governance and Information Systems Guide Episode-117","description":"Discover how modern businesses build smarter marketing strategies through data governance, information systems, and agile planning. In this episode, we explore the SOSTAC\u00ae marketing planning framework, agile marketing methodologies, and the critical role of Marketing Information Systems (MIS) and Decision Support Systems (DSS) in data-driven decision-making. Learn why data governance is essential for maintaining accurate, consistent, and reliable marketing data throughout the campaign lifecycle. We also discuss real-time analytics, rapid experimentation, forecasting, and cross-functional collaboration that help organizations improve performance, optimize marketing investments, and achieve sustainable business growth. Whether you're a marketer, entrepreneur, business analyst, or student, this episode provides practical insights into building a modern, data-driven marketing organization.  Thank you for listening to Scale Your Brand Podcast.","author_name":"Scale Your Brand","author_url":"https:\/\/www.spreaker.com\/podcast\/scale-your-brand--6898009","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41989180\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203861565"}