{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Supplement You Took This Morning May Have Already Failed You","description":" The label on a supplement bottle tells you what went into the capsule \u2014 not what reaches your cells. For a great many products, the gap between those two numbers is enormous, and it is invisible at the point of purchase The scientific term for how much of a compound actually reaches your bloodstream in active form is bioavailability. Most oral supplements lose a large fraction of their dose to stomach acid, poor solubility, and rapid elimination before they ever do any good Fat-soluble plant compounds and minerals are especially vulnerable, which is why two products with nearly identical labels can produce completely different results in the real world Across the research, one theme repeats: improving delivery improves outcomes. The active ingredient is rarely the limiting factor \u2014 the delivery is Understanding this single problem is the foundation of everything I am going to share over the next several articles, where I'll also introduce a new generation of supplements engineered around delivery from the molecule outward  ","author_name":"Dr. Joseph Mercola - Take Control of Your Health","author_url":"http:\/\/www.mercola.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41982005\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203836520"}