{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"If You Can't Find What You're Looking For, Create It","description":"What happens when you can't find what you're looking for? &amp;nbsp;Lea Woodford creates it. From broadcasting school where they told her at 19 her career had an expiration date, to founding her own media empire and a private jet company, Lea Woodford has built everything on one principle: frustration is fuel. In this conversation, Lea breaks down her journey from local media to luxury branding, revealing how she took control of her content strategy and saw a 780% increase in LinkedIn engagement.&amp;nbsp; We dive into why most brands are &quot;swimming in the sea of sameness,&quot; what &quot;brand perception&quot; actually means, and why tangibility still wins in an AI world. What You'll Learn: 0:00 \u2014 The expiration date they gave her at 19 3:45 \u2014 Why she walked away from local media 7:20 \u2014 &quot;You don't own your personal brand&quot; \u2014 the hard truth about broadcasting 12:30 \u2014 Single mom, no child support, building from nothing 18:15 \u2014 How she accidentally became a speaker 22:40 \u2014 Frustration \u2192 Innovation: the Speaker Life Media origin story 28:10 \u2014 The 780% LinkedIn turnaround 32:00 \u2014 Why most brands drown in sameness 37:15 \u2014 Tangibility, luxury branding &amp;amp; the private jet company 42:30 \u2014 The Speaker Life Summit difference (no pitch fests) 47:00 \u2014 Leaving a legacy: &quot;send the ladder back down&quot; \ud83d\udd17 Connect with Lea Woodford: https:\/\/www.linkedin.com\/in\/leawoodford\/  \u2192 Speaker Life Media: https:\/\/www.speakerlifemedia.com \u2192 Legacy Jets: https:\/\/legacyjetservices.com\/ \ud83d\udcda Amanda's Resources: \u2192 Take the Blindspot Quiz: https:\/\/blindspot.amandadake.com \u2192 &quot;6 Moves To Your Next 6 Figures&quot;: https:\/\/amandadake.com\/book \u2192 Amanda's website: https:\/\/amandadake.com ","author_name":"The Amanda Dake Podcast","author_url":"https:\/\/amandadake.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41921290\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41921290"}