{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"310. Product thinking and personal brand: why you need both to win","description":" You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works.  In the age of AI, the barrier to building things has collapsed. The tools exist. The access exists. Which means the differentiator is no longer whether you can build \u2014 it's whether you know what to build, and whether people trust you to build it.  That's product thinking. And that's personal brand. And they are not two separate skills. They are two sides of the same thing.  In this episode:  Why product thinking is no longer just for founders and product managers \u2014 and what it actually means to create something valuable Why personal brand without substance gets you nowhere \u2014 and what substance actually looks like Why the most ambitious professionals need both \u2014 and how to start building them deliberately  How&amp;nbsp;my clients are combining both to get promoted, get published and get discovered by the right people   This episode is for you if:  You have good ideas but the right people don't know it  You're visible in your industry but not sure you have the frameworks to back it up  You're a founder or senior leader who wants opportunities to come to you rather than chase them   Book a free consulting session with Sophia: https:\/\/calendly.com\/sophia-matveeva\/new-meeting-1 Timestamps:  00:00 - Introduction: The invisible professional and the overexposed one 02:20 - Free gift: A one-on-one consulting session with Sophia 03:10 - The show's evolution: Product thinking meets personal branding 06:58 - Why product thinking is now a non-negotiable career skill 09:18 - You need to think of yourself as the product 11:33 - How personal branding built a $300,000 government contract 13:00 - Client story 1: A product manager going on international trips with the CEO 15:20 - Client story 2: A consultant heading to the Harvard Business Review 16:17 - Client story 3: A fintech founder building credibility ahead of fundraising 18:27 - Why strategic personal branding is not LinkedIn likes and followers 21:00 - Summary: Why product thinking + personal brand = unstoppable 23:02 - Closing and how to book your free session  Follow and Review: We\u2019d love for you to follow us if you haven\u2019t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We\u2019d love it even more if you could drop a review or 5-star rating over on&amp;nbsp;Apple Podcasts. Simply select \u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.  Listen to our podcast on:   Apple   Spotify   YouTube    Audible    Pandora   Transcript:&amp;nbsp;https:\/\/www.techfornontechies.co\/blog\/310-product-thinking-and-personal-brand-why-you-need-both-to-win ","author_name":"Tech for Non-Techies \u2014 Product Thinking &amp; Innovation for Business Leaders","author_url":"https:\/\/www.techfornontechies.co\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41918655\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203638225"}