{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"Academia\u2019s Big Miss: What Accountants DON\u2019T Learn w\/ Brittany Brown","description":"In today\u2019s episode, Roger Knecht discusses the evolution of the accounting profession with Brittany Brown, focusing on the impact of AI, the importance of CAS, and changes needed in academic curriculum. They explore how firms can adapt to new technologies and client expectations, emphasizing practical application and efficiency for building a premier accounting firm. In This Episode: 00:00 Introduction & Guest Background 04:49 The Power of Niching in E-commerce 15:31 Transition to Academia: UVU QuickBooks Class 21:00 Passion Project to Full-Time Professor 31:14 Real-World Application in QuickBooks 37:07 Mastering the Mess: Reconciliation Challenges 41:27 QuickBooks Education & Intuit Partnership 45:04 AI in Accounting Curriculum 47:53 AI\u2019s Impact on the Accounting Profession 58:25 Early Adopters and Future of Accounting 01:06:05 Evolution of Accounting Roles & Education 01:17:28 Brittany\u2019s Approach to Life and Work Featured Quotes: \u201cIf you\u2019re going to niche, you should niche in an industry that has natural barriers to entry for other accountants because it\u2019s challenging.\u201d \u2014 Brittany Brown \u201cAcademia has typically prepared people to be tax accountants or audit accountants\u2026 but it has never really touched on preparing them to be industry accountants, which is kind of appalling to me because industry accounting represents probably 95% of accounting jobs out there.\u201d \u2014 Brittany Brown \u201cWhat it does is anything that is time-consuming, repetitive, and mundane should be done with AI now. And so you can now take a team and do much more with them.\u201d \u2014 Brittany Brown Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger\u2019s team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it\u2019s about accounting, it\u2019s Universal. ","author_name":"Building the Premier Accounting Firm","author_url":"http:\/\/premieraccountingfirmuac.libsyn.com\/website","html":"