{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1156. My 19-Point Plan to Sell 100,000 Books","description":"After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a book, want to, or just want to watch a master strategist map a campaign in real time, pull up a chair. What's inside:  Why focus on one offer, one message, and one launch beats everything else The clarity moment that made Kelly choose not to scale Her 19 pillars for selling 100,000 copies Why a launch should be the kickoff of a movement, not a one-time event  TIMESTAMPS:  02:00 \u2014 How one message took the business from 7 to 8 figures 03:30 \u2014 The Miracle Hour launch timeline and the objectives behind it 05:00 \u2014 Our goal through Q1: one focus, one offer 06:15 \u2014 Engineering the celebrity of the system 07:30 \u2014 Community-led growth and the path to 8,000 customers 09:00 \u2014 How Sacred Art of Selling and Miracle Hour both feed VBS 11:00 \u2014 Why the VBS model wins (and the staff-of-50 contrast) 13:00 \u2014 The clarity moment: choosing not to scale high-ticket 15:30 \u2014 Giving yourself permission to change directions 16:30 \u2014 The big goal: selling 100,000 copies of Sacred Art of Selling 17:30 \u2014 The 19-point plan begins (podcasts, teaching sessions, street team) 20:00 \u2014 Influencer boxes, corporate bulk buys, the TED Talk, and PR 22:00 \u2014 Substack, weekly webinars, leading with bulk buys, book clubs 24:00 \u2014 Amazon ads, TV placements, the in-person pre-order event, and the book tour 25:00 \u2014 Close: treat your launch as a movement (and the USA Today + agency wins)  Resources &amp;amp; Mentions  Subsribe on Substack for behind-the-scenes content from The Sacred Art of Selling, Kelly's forthcoming book: https:\/\/kellyroachofficial.substack.com\/subscribe&amp;nbsp; Grab your copy of The Miracle Hour: https:\/\/a.co\/d\/01MDFtYT&amp;nbsp; Learn more about the Virtual Business School (VBS): https:\/\/www.virtualbusinessschool.com\/virtual-business-school&amp;nbsp; Follow Kelly on IG: https:\/\/www.instagram.com\/kellyroachofficial&amp;nbsp;  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41860335\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41860335"}