{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Optical isn't dead - but the way you are running it is with Dr. Jennifer Stewart","description":"What if the biggest reason patients aren\u2019t buying glasses from your practice\u2026 is the experience you\u2019ve unintentionally created around optical? In this episode of 20\/20 Money, I\u2019m joined once again by Dr. Jennifer Stewart for a candid and energetic conversation around the subtle \u2014 and sometimes overlooked \u2014 ways practice owners can dramatically improve optical sales without feeling \u201csalesy.\u201d &amp;nbsp; Jen shares how she\u2019s intentionally built an optical-forward patient experience that turns eyewear into something patients genuinely get excited about, why most practices unknowingly make optical feel transactional and overwhelming, and how small shifts in attention, storytelling, and intentionality can completely change patient behavior. We also explore the mindset many owners have around optical being a \u201cdead\u201d profit center, why that belief becomes self-fulfilling, and practical ways to start taking ownership back without blowing up your entire practice model. &amp;nbsp; We also discuss:   Why patients asking \u201cwhat glasses are those?\u201d is a bigger opportunity than most doctors realize   How Jen strategically uses her own eyewear to influence frame and lens sales   The hidden danger of treating optical like a commodity business   Why practices often lose optical sales long before price ever becomes the issue   How to think about your optical as a separate business within your practice   The importance of creating a shopping experience instead of a transactional one   Why independent frame lines and storytelling matter more than recognizable brands   Practical first steps for owners who feel overwhelmed or frustrated with optical   &amp;nbsp; As always, we end the conversation with several practical NBSs (Next Best Steps) you can implement immediately in your practice. &amp;nbsp; Have a podcast-related question? Contact our team here! &amp;nbsp; Resources:  Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20\/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice &amp;nbsp; \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Please rate and subscribe to 20\/20 Money on these platforms  Apple Podcasts  Spotify \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 For past episodes of 20\/20 Money with full companion show notes, please check out our&amp;nbsp;episode archive here! &amp;nbsp; Check out Adam's other podcast! &amp;nbsp; The Optometry Success Podcast&amp;nbsp; Subscribe on Apple Podcasts:&amp;nbsp;https:\/\/bit.ly\/4tttng6 Subscribe on Spotify:&amp;nbsp;https:\/\/bit.ly\/4tuf0YM&amp;nbsp; ","author_name":"20\/20 MONEY: The Business of Optometry","author_url":"https:\/\/www.integratedpwm.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41854750\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41854750"}