{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite","description":"Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and start charging for results. In this episode, Robin shares the experiments that transformed his business\u2014from raising prices 5X (and making more money with fewer clients) to packaging expertise into premium offers. Along the way, Mark challenges Robin on value-based pricing, guarantees, and competition, creating a practical and engaging debate. If you're still charging for your time instead of your results, this episode will make you rethink your pricing strategy.   Why you have to check out today\u2019s podcast: Learn how to charge for results, not hours, and package your expertise into premium offers. Use a simple pricing exercise to see if your prices can actually hit your income goals. Discover why higher prices often lead to better clients, less stress, and more profit.   "It's all about results and outcomes. If you can't articulate what they actually want to achieve by working with you, you shouldn't sell to them." \u2014 Robin Waite    Topics Covered: 02:00 \u2013 The 5X Price Increase That Changed Everything. Robin shares how raising prices dramatically increased profits\u2014even after losing 40% of his clients. 05:15 \u2013 From Burnout to Business Coach. Why Robin walked away from his agency and discovered his passion for pricing and productizing services. 12:30 \u2013 Can You Really Charge Based on ROI? Mark challenges Robin on value pricing, competition, and money-back guarantees. 16:00 \u2013 Inside Robin's New Book, Fearless Pricing. How to package services, overcome pricing fears, and escape hourly billing. 21:00 \u2013 Will AI Kill Hourly Billing? Robin explains why AI will make experts more productive\u2014but many will still charge the wrong way. 23:30 \u2013 Meet "RobBot" How Robin is using AI to turn eight years of coaching into an on-demand business coach. 25:00 \u2013 The One-Page Pricing Plan Every Business Needs A simple exercise to calculate the right price based on your income goals and capacity.   Key Takeaways: "You need to become a master at working out the return on investment your clients are going to get when they work with you." \u2014 Robin Waite  "The goal of running a business is not to enroll every single client. The goal of running a business is to build a profitable and sustainable business." \u2014 Robin Waite    People & Resources Mentioned: Built to Sell by John Warrillow \u2013 The book that inspired Robin to productize his services.   Connect with Robin Waite: LinkedIn: https:\/\/www.linkedin.com\/in\/RobinMWaite  Book: Fearless Pricing: How to package your offering and confidently charge more : https:\/\/www.amazon.com\/Fearless-Pricing-package-offering-confidently-ebook\/dp\/B0FC6Y77LR?ref_=ast_author_mpb    Connect with Mark Stiving: LinkedIn: https:\/\/www.linkedin.com\/in\/stiving\/ Email: mark@impactpricing.com   ","author_name":"Impact Pricing","author_url":"https:\/\/www.ImpactPricing.com\/podcast","html":"