{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Clarity Beats Better Tech with Crystal Clarity","description":"A better product does not always win. The clearer story often does. Crystal Clarity, Chief Operating Officer at s2s Public Relations, joins The Jason Cavness Experience to talk about why founders struggle to explain what they actually do. Why deep tech companies need to stop leading with features and how AI is flooding the internet with content that feels productive but often makes real connection harder.&amp;nbsp; We also discuss: \u2022 Why founders often solve before they understand the problem \u2022 How to make complex science and deep tech understandable &amp;nbsp;\u2022 Why people care less about features and more about feeling understood \u2022 The future of PR, marketing, and AI-generated content \u2022 Why human experience still matters in a world of synthetic media &amp;nbsp;\u2022 Media trust, misinformation, and the collapse of shared reality \u2022 Crystal\u2019s career path from broadcast journalism to Pacific Science Center to s2s PR \u2022 Empty nesting, parenting, music, and the next stage of life Crystal's links Company: https:\/\/www.s2spr.com LinkedIn: https:\/\/www.linkedin.com\/in\/crystalclarity\/ Jason links https:\/\/linktr.ee\/jasoncavness ","author_name":"The Jason Cavness Experience","author_url":"https:\/\/thejasoncavnessexperience.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41850870\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203459290"}