{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"197. July Focus: WTF is Programmatic Performance Media","description":"I attended a performance advertising workshop hosted by Infillion MediaMath and it reminded me of something I truly believe:  The best way to learn something is to teach it.  So this July, I'm dedicating all of our content to one topic: Programmatic Performance Advertising.  Predictive targeting. Identity resolution. Dynamic budget allocation. Attribution. And more.  New content every week. All month long.  About Us:&amp;nbsp; We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency\u00ae program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That\u2019s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP.  Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn\u2019t a one-time thing \u2014 it\u2019s the full vault plus all future trainings, recordings, and guides. Access it here: heleneparker\/com\/library&amp;nbsp;  \ud83d\udcbb Meet The Team: H\u00e9l\u00e8ne Parker \u2013 Chief Programmatic Coach \ud83c\udf10 heleneparker.com \ud83d\udd17 LinkedIn Manuela Cortes \u2013 Co-Host, Programmatic Digest en Espa\u00f1ol \ud83d\udd17 LinkedIn  \ud83c\udf93 Learn Programmatic: For Individual Buyers: heleneparker.com\/library Subscribe to the Newsletter: heleneparker.com\/newsletter Be the first to find out free programmatic training workshop: https:\/\/www.heleneparker.com\/waitlist\/    ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41847275\/height\/300\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ec826d\/\" height=\"300\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41847275"}