{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#51 \u2013 Simon B\u00f8ge &amp; Mikkel Bach-Andersen: The Existing Customer Goldmine \u2013 Six Levers for Profitable Growth","description":"Winning new customers isn't the only path to growth. In this episode, Simon B\u00f8ge and Mikkel Bach-Andersen explore why many B2B companies overlook one of their biggest commercial opportunities: the customers they already have. Based on their latest whitepaper, The Existing Customer Goldmine, they discuss six practical levers for unlocking more value from your existing customer base. They cover: \u2022 Why customer profitability is often more concentrated than companies realise \u2022 How weak pricing discipline creates hidden revenue leakage \u2022 Why simple customer segmentation often beats complex models \u2022 Allocating commercial resources where they create the most value \u2022 How AI can help improve customer management at scale \u2022 Building the commercial discipline needed to sustain profitable growth If you're looking to improve growth, margins, and customer profitability without relying solely on winning new business, this episode offers a practical framework for getting started. \ud83d\udcc4 Download  The Existing Customer Goldmine or reach out to Simon B\u00f8ge or Mikkel Bach-Andersen to continue the conversation. ","author_name":"The Growth Agenda - Sales &amp; Marketing Podcast","author_url":"https:\/\/www.kvadrant.dk\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41814045\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203386095"}