{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2482: TBT: Writing Like People Think: John Smith Headlines","description":"If you want to see the world through John Smith\u2019s eyes, you have to see the world through John Smith\u2019s eyes\u2026 and on today\u2019s throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect\u2019s--head\u2026 and then write headlines that capture what he\u2019s thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing\u2026 and what he calls \u201cJohn Smith Headlines\u201d are one of the most effective ways to write headlines. If you\u2019re a marketing student, this is a great podcast for you! Tons of examples, tons of hands-on application\u2026. Get ready to LEARN! ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41800250\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41800250"}