{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 113 - CRE Broker Business Plan","description":"Most CRE brokers set an income goal and then just work harder. The Massimo Business Plan framework does the opposite \u2014 it reverse-engineers from your financial goal down to the exact number of dials you need to make every single day. Once you understand this math, you stop guessing and start executing with precision. Everything comes down to a few key numbers, your ratios, and the discipline to protect your activity time. Key Takeaways Start with your income goal, average deal size, and commission rate \u2014 those three numbers tell you how many deals you need Work backwards through your conversion ratios to arrive at the exact number of dials per day you need to make If you don't track your ratios, you're guessing \u2014 and guessing is not a business plan Meeting-to-exclusive conversion below 25% means your pitch or offer isn't strong enough \u2014 fix that first Every dial is worth real money; knowing the dollar value of each activity changes your relationship with prospecting Presence activities (2\u20133 meetings\/week, weekly top-100 marketing, daily social) aren't optional \u2014 they're the multiplier Never prospect without a presence; cold calls into a cold market are the hardest path The math doesn't lie \u2014 if you do the activity, the income follows ","author_name":"The Massimo Show","author_url":"https:\/\/rodsantomassimo.com\/podcasts-1\/","html":"