{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 107 - CRE Results Guarantee","description":"Most CRE brokers ask for an exclusive and hope for the best. The Massimo Results Guarantee flips that dynamic \u2014 it's a specific, articulable guarantee you offer clients upfront that addresses their deepest concerns about hiring a broker: Will this work? What if it doesn't? In 17 years of coaching thousands of brokers, Rod has seen this one strategy increase conversion rates by 24\u201325%. The guarantee isn't just a sales tactic \u2014 it's a commitment you make to yourself first. It works when you do the work. Key Takeaways A results guarantee increases client conversion rates by 24\u201325% \u2014 it's one of the highest-leverage changes a broker can make The guarantee structure addresses promise, risk, fee, and urgency in a single sentence Offering a guarantee doesn't lower your fee \u2014 it justifies charging a marketing retainer on top of your commission The marketing retainer is refundable if the result isn't hit \u2014 this removes the client's fear and signals your confidence Build your guarantee from your real track record \u2014 it must be specific and genuinely deliverable Present your guarantee at every new client meeting using a consistent checklist The guarantee works when you do the work \u2014 it's a commitment to yourself as much as to the client ","author_name":"The Massimo Show","author_url":"https:\/\/rodsantomassimo.com\/podcasts-1\/","html":"