{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 104 - &quot;I Already Have a Broker&quot;","description":"Rod Santomassimo tackles one of the most common \u2014 and most mishandled \u2014 objections in CRE prospecting: &quot;I already have a broker.&quot; Most brokers hear it and hang up. Rod reframes it entirely: this isn't a dead end, it's the beginning of a relationship. He lays out a clear three-step process for turning this objection into a long-term pipeline opportunity. Key Takeaways  &quot;I already have a broker&quot; is a pipeline opportunity, not a rejection Asking what they value most reveals gaps and gives you powerful prospect intel Silence after your question is a feature, not a flaw \u2014 let them think Asking permission to follow up almost always gets a yes Consistent, relevant follow-up turns today's no into tomorrow's client  ","author_name":"The Massimo Show","author_url":"https:\/\/rodsantomassimo.com\/podcasts-1\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41724765\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203503775"}