{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Where Your Book Lives Online and How Readers Find It","description":"SHOW NOTES In this episode of Your Book Is In There, host Inger Johnson explores the second half of the publishing journey: distribution and marketing. Aimed at aspiring and first-time authors, she breaks down the differences between Kindle Unlimited and going wide, explains key publishing terms, and shares practical strategies for building visibility on a realistic budget. Drawing from her own publishing experience, Inger discusses websites, ARC readers, author communities, and the mindset needed to keep moving forward when sales are slow and self-doubt begins to creep in. Talking Points  \u2022 Publishing is about both creating a great book and helping readers find it. \u2022 Understanding the difference between Kindle Unlimited and going wide. \u2022 Choosing the right distribution strategy for your genre and goals. \u2022 Building an author website and email list as your online home base. \u2022 Using ARC readers to generate early reviews and launch momentum. \u2022 Marketing is about building relationships, not just selling books. \u2022 Focus on a few social platforms where your readers already are. \u2022 Community and networking can support long-term success. \u2022 Most authors grow their audience gradually over time. \u2022 Persistence, patience, and continuing to write are key to building a writing career. ","author_name":"Lone Star Gridiron","author_url":"http:\/\/www.lonestargridiron.com","html":"