{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How pre-selling strategies can turn leads into clients with Brenna McGowan","description":"This week, Rachel & Lynne are chatting with launch strategist Brenna McGowan about \u201canticipation marketing\u201d and using content to create warm leads so clients are eager to buy. Brenna argues freelancers either sell too constantly or not enough, and often over-educate audiences, creating overwhelm or enabling DIY. She outlines an \u201canticipation runway\u201d framework: why (purpose and method-led story), what hurts (naming and reflecting pain rather than solving it), what stops (beliefs, myths, objections, and self-trust barriers), and what changes (future pacing and letting prospects \u201ctry on\u201d outcomes, including through case studies). The discussion also covers trust, avoiding desperate energy, follow-up strategies including a closing-the-loop email, focusing on weekly visibility with limited time, demonstrating invisible services, and AI tools that help her in her business.   Brenna's website is: https:\/\/brennamcgowan.co\/   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co   ","author_name":"The Content Byte","author_url":"https:\/\/thecontentbyte.com\/","html":"