{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why some dry eye practices thrive--and others quietly fail with Dr. Chris Wolfe","description":"What if the biggest mistake practice owners make with dry eye isn\u2019t buying the wrong technology\u2026 but building their entire strategy around the technology itself? In this episode of 20\/20 Money, I\u2019m joined once again by Dr. Chris Wolfe for a fascinating conversation around dry eye, specialty services, patient communication, and the dangerous trap of becoming \u201cdevice-centric\u201d instead of patient-centric. &amp;nbsp; Chris shares a candid behind-the-scenes perspective on what he\u2019s observed from practices across the country when it comes to implementing dry eye services and expensive treatment technologies. We discuss why so many practices buy devices that ultimately underperform, the seductive marketing around \u201cspecialty\u201d care, and the critical distinction between having a widget versus building a system that actually supports patient outcomes and practice profitability. &amp;nbsp; More importantly, we explore how the most successful clinicians aren\u2019t simply better at selling treatment \u2014 they\u2019re better at understanding the doctor-patient relationship, evidence-based medicine, and how to guide patients toward the right next step without overwhelming them. &amp;nbsp; We also discuss:   Why many dry eye devices end up becoming expensive dust collectors   The hidden problem with building your identity around a piece of equipment   How patient communication dramatically impacts treatment acceptance   Why separating the dry eye conversation from the comprehensive exam changes outcomes   The difference between being \u201cwidget-centric\u201d and patient-centric   How successful practices build systems around disease management instead of technology   Why evidence-based medicine involves more than just clinical studies   The role patient preference plays in treatment recommendations   How practices can objectively evaluate whether a new device will actually support profitability   &amp;nbsp; As always, we close the conversation with practical NBSs (Next Best Steps) to help practice owners think more intentionally about specialty services, technology adoption, and patient care systems inside their practice. &amp;nbsp; &amp;nbsp; Have a podcast-related question? Contact our team here! &amp;nbsp; Resources: Dr. Cecelia Koetting  Dr. Selina McGee  Dr. David Kading  Dr. Kyle Klute   Are you building wealth...or just feeding the machine (20\/20 Money Episode with Nathan Hayes)   Book a Triage call with Adam  Download the Practice Owner's Financial Toolkit  20\/20 Money Ultimate Financial Success Masterclass  OD Mastermind Interest Form  Check out Adam's new book: How to Buy an Optometry Practice &amp;nbsp; &amp;nbsp; \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Please rate and subscribe to 20\/20 Money on these platforms  Apple Podcasts  Spotify \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 For past episodes of 20\/20 Money with full companion show notes, please check out our&amp;nbsp;episode archive here! &amp;nbsp; Check out Adam's other podcast! &amp;nbsp; The Optometry Success Podcast&amp;nbsp; Subscribe on Apple Podcasts:&amp;nbsp;https:\/\/bit.ly\/4tttng6 Subscribe on Spotify:&amp;nbsp;https:\/\/bit.ly\/4tuf0YM&amp;nbsp; ","author_name":"20\/20 MONEY: The Business of Optometry","author_url":"https:\/\/www.integratedpwm.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41704045\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41704045"}