{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2476: Why My Client Couldn't Cnvert Low-Cost PPC Leads","description":"You probably think today\u2019s podcast--based on the title--is about pay per click advertising. And you\u2019re kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn\u2019t convert the leads into sales\u2026 so I guess you could say\u2026 it DID NOT work. But as you\u2019ll hear\u2026 the real moral of this story isn\u2019t about Pay per click at all--it\u2019s about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren\u2019t quite sure how to handle PPC leads that had not been exposed to it. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41698375\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41698375"}