{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EFR 950: The Fitness Industry Has Lost the Plot (And We\u2019re Calling It Out) with Kenny Santucci","description":"Everyone seems to be chasing the next breakthrough: the newest biohack, recovery tool, supplement, wellness trend, luxury gym membership, or productivity hack. Yet the people who appear happiest often have something much simpler\u2014a clear purpose, meaningful relationships, a strong body, and a life built around things they genuinely enjoy. Kenny Santucci returns for a third appearance, but this time the format is different. This is two longtime friends sitting down for an unfiltered conversation about the current state of fitness culture, gym innovation, entrepreneurship, wellness trends, relationships, happiness, and why so many people overcomplicate what it means to live well. From cold plunges and coffee obsessions to business growth, purpose, dating, community, and finding peace in your forties, this episode is a reminder that the best life isn't always the most optimized\u2014it's the one you actually enjoy living. Follow Kenny @kennysantucci Follow Chase @chase_chewning ----- 00:00 \u2013 Kenny is BACK 02:00 \u2013 The future of gym equipment and fitness innovation 08:25 \u2013 Why experience matters more than products 13:00 \u2013 Luxury gyms, wellness clubs and what people really pay for 18:30 \u2013 Ketones, performance and chasing the next wellness trend 21:40 \u2013 Why most people live somewhere in the middle 25:00 \u2013 Metal music, Enya and finding balance 26:20 \u2013 Othership, mushrooms and wellness culture 29:00 \u2013 Open-mindedness versus blind judgment 30:30 \u2013 Building teams and scaling businesses 37:40 \u2013 Who takes care of the entrepreneur? 39:00 \u2013 Kenny's definition of the perfect day 41:40 \u2013 Coffee, cigars and simple pleasures 47:00 \u2013 Why happiness isn't more stuff 54:45 \u2013 Relationships, freedom and staying true to yourself 57:00 \u2013 Marriage, family and timing 01:03:00 \u2013 Arnold Schwarzenegger and breaking the rules 01:08:00 \u2013 Why Chase stopped attending wellness events 01:11:00 \u2013 Getting older and caring less what people think 01:12:00 \u2013 Purpose, fulfillment and avoiding resentment 01:14:00 \u2013 The reality of aging and why fitness matters 01:16:30 \u2013 Kenny's definition of Ever Forward ----- Episode Resources:  Energy Bits - 20% off with code EVERFORWARD KETONE IQ - 30 % off brain fuel  LMNT - free sample pack 38terra - 33% off gut health Watch and subscrbe on YouTube  ","author_name":"Ever Forward Radio with Chase Chewning","author_url":"https:\/\/www.everforwardradio.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41697305\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0a0a0b\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203111220"}