{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Better Sundays - Tarek Moursi","description":"Welcome Tarek Moursi, the founder of Better Sundays - the hard kombucha brand proving that you don\u2019t have to choose between a good time and a good gut. We\u2019ve spent the last decade watching the \u2018low and no\u2019 category take off, and while it\u2019s great for a Tuesday night, sometimes you still want a drink - you just don\u2019t want the beer bloat or the sugar-laden cider crash. Enter the \u2018healthy hedonist\u2019. Reflecting the cultural shift that\u2019s happening where drinkers are moving away from the \u2018all or nothing\u2019 mentality and looking for what Tarek calls \u2018sessionable\u2019 alternatives that fit a more modern lifestyle.    This is a category on fire. While the general UK kombucha market is growing at a healthy clip, the hard kombucha segment is projected to rocket at a staggering CAGR of 18.7% through to 2033. People are waking up to the fact that you can have your live cultures and your 3% ABV too.   Tarek didn't come from a drinks background. He spent his 20s in the high-pressure worlds of fintech and asset management, making 200 calls a day and leaving jobs just before he was asked to go. Better Sundays was born out of a personal need - traditional booze was making him feel gross, and the alternatives weren't hitting the mark. From brewing in his kitchen to a 50-store Waitrose launch this November, Tarek has built Better Sundays with a \u2018brutal speed\u2019 that most founders only dream of. In this episode, we delve into the \u2018bloody awful\u2019 reality of bootstrapping, why being an industry outsider is actually a superpower, and the 3 a.m. cash-flow worries that come with an opportunity that\u2019s outstripping your balance sheet. Pop a can, enjoy the cultures, and enjoy. ","author_name":"People Doing Things","author_url":"http:\/\/edlittle.co.uk\/","html":"