{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5","description":"Most businesses think they have a healthy pipeline\u2014until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you. 00:00 Own vs. Rented Marketing 04:42 Why Email Isn't Dead 09:08 Build a Referral Engine 10:52 The Most Underrated Lead Source 12:10 Double Down on Relationships Rate, Review, &amp;amp; Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! \ud83d\udc49 Get Your Free Prompts: https:\/\/dtm.world\/freeprompts ","author_name":"The Duct Tape Marketing Podcast","author_url":"https:\/\/www.ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41679720\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41679720"}