{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Courtney Iseman: Drinks writer, media consultant, and obsessed with creative people","description":"Welcome back to Cheers with Nat \u2013 the podcast dedicated to cheering on women in drinks. We\u2019re about to kick off a four-episode mini-series from my recent visit to NYC! Today\u2019s guest is Courtney Iseman, freelance drinks writer and media consultant. Courtney shares how her childhood love of Broadway turned into a degree in journalism and screenwriting and, later, a career as a writer. We also learn how she went from writing about fashion to craft beer, and the surprising parallels between the two. You\u2019ll hear about how she spots trends and makes connections, the many hobbies that keep her grounded outside of work, and lots more.   What stuck with me from this conversation: On a dream piece of work: \u201cThe first time I wrote a story for Full Pour\u2026 I opened the contributors page, and to see my name next to some of these writers that I absolutely worship\u2026that is, I think, the biggest deal. To see your writing in the company of writers that you\u2019ve admired for so long. It is a pinch me moment.\u201d On a focus of her writing: \u201cMy whole thing with my writing \u2013 whenever I can \u2013 is I really like to bring in other subcultures and other things that speak to people and help break down the rigid \u2018bearded white dude\u2019 thing in beer.\u201d On how she helps businesses as a consultant: \u201cEveryone has a story. You\u2019re not getting out there because maybe you haven\u2019t identified it. Here\u2019s how you do that. Here\u2019s how you pitch yourself\u2026 so it\u2019s just kind of giving them a toolkit.\u201d On freelancing: \u201cIt\u2019s not for everyone and it absolutely has its challenges and its downsides. Absolutely. But it is the only life for me. And I do ultimately love it.\u201d On what piques her interest: \u201cWhether it was in theatre, music or fashion, I\u2019m obsessed with creative people.\u201d On how she stays grounded outside of work: \u201cI want to be consuming art every day\u201d   Links & things: What we\u2019re drinking: Yoju White Peach Courtney\u2019s work: Journalism (She\u2019s pretty prolific! See all her work here) Copy & consulting Newsletter & podcast (right here on Substack!) Instagram Highlights from our last call round: Podcast recc: Threedom TV (& podcast!) recc: Hacks (watch in the US & the UK) & Hacks podcast Producer spotlight: Bayab Gin Another awesome woman in drinks we should know about: Stephanie Grant Other topics Courtney touches on: Brewers she was starstruck to meet: Dan & Martha of St. Mars of the Desert One of her favourite publications: Full Pour Craft beer\u2019s #MeToo movement Attaboy unionizing   Recording info: April 2026 in NYC We recorded in a private room in a co-working space in NYC\u2026 that happened to be right next to the kitchen! That said, apologies for the occasional chat and clinking in the background.   Subscribe | Follow on Instagram | Email ","author_name":"Cheers with Nat","author_url":"https:\/\/cheerswithnat.substack.com\/","html":"