{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Clarity Before Content: How Brands Build Trust Faster with Katie Zeppieri","description":"Is your content actually helping buyers trust you, or is it making your message harder to understand? In this episode of Mic Check Podcast, Casey talks with Katie Zeppieri from The Mic Drop Agency about why companies need clear positioning before they create more content. Katie shares how PR, marketing, founder-led video, customer stories, and simple messaging can help brands communicate trust before a buyer ever reaches out. ","author_name":"Blue Sky Podcasting Podcast","author_url":"https:\/\/sites.libsyn.com\/448986","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41660280\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41660280"}