{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Hotel AI Won\u2019t Work If the Data Is a Mess","description":"On No Vacancy, I talked with Charif Zahrane, Managing Partner at M7 Services, about the hotel technology mess sitting underneath the AI conversation. Everybody wants to talk about AI. Charif wants hotel operators to look at what sits below it first. Data. Infrastructure. Security. System connections. The unsexy stuff that decides whether the shiny new tool actually works or turns into another headache. That\u2019s where this conversation gets useful. Hotel operators can\u2019t just throw AI on top of messy systems and expect magic. They need a cleaner foundation, a better understanding of what they\u2019re connecting, and partners who understand how hospitality actually runs. Charif also gets into why the old \u201cbreak-fix\u201d IT model doesn\u2019t match where hotels are headed. This one\u2019s for anyone trying to figure out what hotel tech should look like before AI makes the whole thing even more complicated. Want the weekly roundup of news, videos, and what you might\u2019ve missed? Text HOTEL to 66866. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"