{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1149. Legal Up: Protecting Your Brand Before You Think You Need To with Berkley Sweetapple","description":"If you've ever told yourself "I'm too small to worry about trademarks," this episode is the wake-up call. Kelly sits down with trademark and IP attorney Berkeley Sweetapple \u2014 the rare lawyer who makes legal genuinely fun \u2014 to break down why protecting your brand isn't a someday problem, it's a business growth investment you make early. Kelly opens up about the most expensive lesson of her career. when she figured she was too small and insignificant to bother with a trademark, and ended up needing a full rebrand across thousands of files, podcasts, and videos, millions of dollars lost, and years of focus pulled off growth. Berkeley shares how she went from "most likely to quit law and become a housewife" to building a law firm serving online entrepreneurs, and gets into where IP is heading in the age of AI. Celebrities like Taylor Swift and Matthew McConaughey are already trademarking phrases, faces, and likenesses to control how their persona shows up online, and Berkeley explains why the law is always playing catch-up while AI moves at full speed. Berkley shares why everything in your business probably needs a legal refresh after the changes of the last couple years, and where to start if you're mid-panic. The common denominator: if you stay in business long enough, these things will happen to you. The move is to get the right people in place early, stay in your CEO energy, delegate the legal, and build the systems so you can keep moving the company forward. In this episode: Kelly's Unstoppable Entrepreneur lawsuit and the cost of trademarking too late How Berkeley turned a legal lifestyle blog into a law firm for online founders Trademarking your likeness, face, and voice as AI reshapes IP Real trademark horror stories (and one big USPTO win) What a legal VIP day \/ audit actually covers Why your business is probably exposed after recent changes Kelly's partnership cautionary tale Staying in CEO energy: delegate legal, build systems, expect the hard stuff Timestamps 00:00 \u2014 Cold open: Kelly's Unstoppable Entrepreneur trademark story 00:44 \u2014 Welcome and introducing Berkeley, the "fun lawyer," and trademarking for Madison 01:56 \u2014 Berkeley's path: law school, a legal lifestyle blog, and finding her niche 04:06 \u2014 Trademarking your likeness, face, and voice in the age of AI 06:42 \u2014 Can you trademark your voice? Why the law is always behind 08:47 \u2014 Trademark horror stories (the conference and the 25K-follower takedown) 10:08 \u2014 Kelly's story: the Unstoppable Entrepreneur lawsuit with Entrepreneur Magazine 12:54 \u2014 The FTC scare, the company audit, and the Miracle Hour earnings disclaimer 15:30 \u2014 What a legal VIP day covers: audit, copyright, contracts, disclaimers 17:25 \u2014 Why everything in your business changed, and where you're now exposed 19:13 \u2014 Client win: getting Julie Solomon's Influencer Podcast trademarked after a refusal 20:22 \u2014 Where to start if you're having an "oh no" moment 21:03 \u2014 The Seven Figure CEO Bundle and code KELLY20 22:24 \u2014 Kelly's partnership cautionary tale 24:08 \u2014 "If these things aren't happening to you, you're not playing big enough" 25:58 \u2014 Staying in CEO energy: delegate legal, build the systems 26:51 \u2014 Closing: trademark before you need it, and licensing the Miracle Hour   RESOURCES:  Connect with Berkley on Instagram: https:\/\/www.instagram.com\/berkleysweetapple\/  Check out Berkley's trademark packages HERE: https:\/\/berkleysweetapplelaw.com\/trademarks\/#start  Schedule a VIP day: https:\/\/berkleysweetapplelaw.com\/vip-day\/#start  Get Berkley's 7-figure CEO Bundle: https:\/\/www.thebusinessstudio.com\/pages\/7-figure-ceo-bundle  Schedule a free discovery call: https:\/\/berkleysweetapple.as.me\/schedule\/72c2f17c\/appointment\/41570219\/calendar\/13957087?calendarIds=13957087  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"