{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2468: TBT: Platitudes Revisited","description":"In this episode, you\u2019ll hear Rich talk about what platitudes are\u2026 why they\u2019re so pervasive\u2026&amp;nbsp; when they\u2019re appropriate to use--yes, they are appropriate to use sometimes!... and then Rich is going to walk you through a methodology that he and his consultants use to write marketing with power, precision, and passion. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41607170\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41607170"}