{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"Alvin Franklin | Executive Senior Associate Athletics Director | University of Houston - One Question Leadership Podcast","description":"@1QLeadership Question: Can qualitative process metrics lead to increased revenue in a college athletics department?  In this episode of 1Q, University of Houston Executive Senior Associate AD\/Chief Revenue Officer, Alvin Franklin details how he applies coaching principles to his leadership style, dissects the department\u2019s people-first hiring preference, and discusses how a process-focused revenue strategy has impacted the Cougars in the NIL and revenue-sharing era. Franklin discusses a \u201cpeople-first\u201d hiring framework that relies on an evaluation of candidates beyond an AI-driven resume screen. This framework prioritizes direct dialogue, contextual fit, and demonstrated authenticity. Franklin gives his philosophy on the revenue operations model which shows that a shift away from quantitative targets to qualitative process metrics have led to record ticketing, fundraising, sponsorship and concession results.  Franklin also outlines the \u201c8 to 5 Club,\u201d as a structured business-community advisory mechanism that informs fan experience design, donor cycles, and NIL activation strategies in a pro-sports market like Houston. - One Question Leadership Podcast - Steph Garcia-Cichosz - Tai M. Brown ","author_name":"One Question Leadership Podcast with Tai M. Brown","author_url":"https:\/\/1quest.co\/1qLt","html":"