{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#319: Stop Discounting and Start Manufacturing Demand","description":"Ever feel like your calendar is packed in the fall, then painfully quiet by January? That feast-or-famine cycle can leave even talented photographers questioning what comes next. In this episode, Sarah Petty unpacks why discounts, mini sessions, and desperate \u201cnow booking\u201d posts often make slow seasons worse. Instead, she shares how profitable photographers create demand year-round by building strategic partnerships and meaningful campaigns that clients actually want to be part of. You\u2019ll hear: \u2022 Why discounting trains clients to wait and quietly devalues your work \u2022 How partnerships with local businesses and charities can create consistent bookings \u2022 The secret to building urgency without relying on sales or mini sessions If you're tired of wondering where your next client is coming from, this conversation offers a smarter, more sustainable path forward. Press play and start building a business that feels steady in every season. RESOURCES: &amp;nbsp;Photography Business Tools to Get Started  37 CLIENTS WHO CAN HIRE YOU TODAY  https:\/\/info.photographybusinessinstitute.com\/37-clients-optin  &amp;nbsp;  INSTAGRAM \u2013 DM me \u201cConversation Starters\u201d for some genuine ways to strike up a conversation about your photography business wherever you are. https:\/\/www.instagram.com\/sarah.petty   &amp;nbsp;  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS  www.photographybusinessinstitute.com\/freebook&amp;nbsp;  &amp;nbsp;  BOUTIQUE BREAKTHROUGH \u2013 8-WEEK WORKSHOP www.photographybusinessinstitute.com\/boutiquebreakthrough  &amp;nbsp;  FREE FACEBOOK GROUP:  Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by  becoming a boutique photographer.  https:\/\/www.facebook.com\/groups\/ditchthedigitals&amp;nbsp;  &amp;nbsp;  YOUTUBE: Check out my latest how to videos:&amp;nbsp; https:\/\/www.youtube.com\/photographybusinessinstitute   &amp;nbsp;  LOVE THE SHOW?  Subscribe &amp;amp; Review on Apple Podcasts  https:\/\/podcasts.apple.com\/us\/podcast\/worth-every-penny-joycast\/id1513676756 ","author_name":"Worth Every Penny Joycast","author_url":"https:\/\/photographybusinessinstitute.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41587665\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41587665"}