{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Adversaries to Advocates: How to win friends (and budgets) with data","description":"I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership.  I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained everything including coming to board meetings with a dozen custom-branded donuts.   Thankfully, the a solution I have come up with isn't extreme and it doesn't require donuts. I was recently given the chance by a local association - the OPMMA - to give a talk and I picked this problem.  I hope as you listen to how I think it's solved and the three moments where this method demands doing the opposite of what our gut says to do. So give a listen to 'From Adversaries to Advocates' All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site. ","author_name":"Funnel Reboot podcast","author_url":"https:\/\/funnelreboot.com","html":"