{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"246: What changes when strategy aligns with how confidence is formed \u2013 4\/5","description":"The Insight Series with Charlie Maughan and Suzanne Willcock \u2013 How parents form confidence - and what it means for your marketing strategy \u2013 What we see  In episode four of the Insight Series on how parents form confidence, Charlie is joined by imageseven Group Account Director Suzanne Willcock to explore what happens when a school\u2019s marketing, enrolment and leadership teams are working from the same understanding of how confidence is built.  &amp;nbsp;  Drawing on her experience working with schools across Australia, Suzie explains why prospective parents rarely arrive at tours and open days as blank slates. Instead, they arrive carrying a level of confidence that has been shaped long before those interactions take place.  Together, Charlie and Suzie discuss how misaligned messaging creates friction, confusion and unnecessary pressure on enrolment teams, while strategic clarity helps parents arrive better informed, ask better questions, and seek confirmation rather than persuasion. Episode links:   The 2024 B2B Buyer Experience Report \u2013 6sense  Determinants of Parental School Choice: A Systematic Review of the Literature  The Components and Determinants of School Reputation: Insights from Parents\u2019 Voices  Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context  Drivers of school choice: The role of behavioural science in parental decision making \u2013 Independent Schools Victoria    Got more questions for Charlie and the team? You can ask them via the following:   Email:&amp;nbsp;smc@imageseven.com.au  Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41569730\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/202744310"}