{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Busy Marketing, Empty Pipeline? Here\u2019s Why | 7 Steps to Small Business Marketing Success - Episode 2","description":"Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass. 00:00 Introduction 01:26 Random Acts of Marketing Explained 03:44 How to Define Your Ideal Client 08:04 How to Differentiate Your Business Rate, Review, &amp;amp; Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! \ud83d\udc49 Get Your Free Prompts: https:\/\/dtm.world\/freeprompts ","author_name":"The Duct Tape Marketing Podcast","author_url":"https:\/\/www.ducttapemarketing.com\/about\/duct-tape-marketing-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41538790\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41538790"}