{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"069 - Mike Matuz on Fitness, Marketing, and Digital Disruption","description":"“An educated consumer is a plus” - Mike Matuz\r\nIn this Conversation We Cover:\r\n-  The disruption of the fitness landscape.\r\n-  How fitness trainers need to think about their business.\r\n-  The role of fitness professionals to their clients.\r\n-  Why an educated consumer is a good thing.\r\n-  How FSF utilizes gamification to keep clients engaged.\r\n-  The direction that fitness is going with the revolution of functional movement.\r\n \r\nMike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.","author_name":"IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email","author_url":"http:\/\/imanetwork.org\/webinar","html":"