{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Red Roof Builds an AI-Driven Website: How It Wins Search Next","description":"At NYU IHIF, I talked with Zack Gharib, President of Red Roof, because the brand made three moves worth watching at the same time: entered Canada, pushed tech growth, and rebuilt the website around AI search. Then the numbers back it up: app performance up 55%, loyalty enrollments up 29%, and 54,000 app downloads across Q1\/April\/May. \ud83c\udde8\ud83c\udde6 First Canada deal: Vancouver airport market, 168 rooms, local operating partner \ud83d\udcc8 Zack says Red Roof beat the economy-segment forecast and grew year over year through Q1, April, and May \u2b50 Quality scores climbed about 2 points year over year, plus stronger social and mystery scores \ud83d\udcf1 Tech momentum: 55% app performance lift, 29% loyalty enrollment lift, 54,000 downloads across Q1\/April\/May \ud83e\udde0 Next push: AI-driven website strategy focused on findability and direct bookings \ud83d\ude97 Summer read: strong interstate and suburban pace as families choose drive-to travel, pacing double digits over last year Want the weekly roundup of news, videos, and what you might\u2019ve missed from #NoVacancyNews? Text HOTEL to 66866. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41506860\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41506860"}