{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Most Hotel Websites Don\u2019t Use Video\u2014That\u2019s Why Guests Bounce","description":"One frustrating thing about hospitality: guests want to research rooms visually, but most hotel websites don\u2019t include video. When hotels force guests to imagine a room, they simply move on. So I talked with Jason Craparo, CEO of hovr, and Ethan Wiseman, VP of Product Management at aven hospitality, about what hotels can do right now to fix that disconnect. \ud83c\udfa5 Audit your site: count how many videos you actually show per room type, view, and suite category \ud83d\udcf1 Build a \u201cvideo path\u201d that matches how guests shop: room \u2192 view \u2192 bathroom \u2192 balcony \u2192 public spaces \u26a1 Add video without slowing the site: protect load speed or you lose the guest before they see the content \u267f Treat accessibility as a baseline, not a bolt-on: make video usable for more guests from day one \ud83c\udfe8 Use video to reduce uncertainty on high-consideration stays: fewer surprises means fewer abandons and fewer complaints \ud83d\udcb0 Track what happens when guests watch video: more video consumption often lines up with higher spend, so measure it and price accordingly Want the weekly roundup of news, videos, and what you might\u2019ve missed from #NoVacancyNews? Text HOTEL to 66866. ","author_name":"No Vacancy Live and No Vacancy News","author_url":"http:\/\/novacancy.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41485840\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41485840"}