{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Would your customers wear your jersey\u2026 or ditch you for a cheaper coupon?","description":"In this World Cup-themed episode of The Liquid Lunch Project, Matt and Luigi break down what every business owner can learn from sports fans: people don\u2019t stay loyal because you asked nicely. They stay because they feel something. Customers buy. Fans come back, talk about you, forgive the occasional screw-up, and send people your way without needing a bribe. That kind of loyalty does not happen by accident. It comes from trust, clear service, strong brand identity, and a customer experience people actually remember. No guest this week. Just Matt, Luigi, World Cup fever, and a very serious question for your business: Would anyone root for you if they didn\u2019t have to?   \ud83c\udf78 What you'll hear in this episode:   Why customers chase price, but fans chase connection The real difference between a sale and a loyal customer How World Cup fandom applies to small business growth Why clear pricing and clear next steps build trust fast How brands like Liquid Death, Uber, Costco, Dropbox, and Starbucks create repeat buyers Why swag, referrals, and rituals can make your brand stick The \u201cJersey Test\u201d every business owner should run Yellow cards and red cards for customer loyalty mistakes Why making people feel played is worse than making a mistake How to build something people actually want to root for   \ud83c\udfa7 Listen if you\u2019re wondering\u2026   Why people keep buying from certain brands even when they cost more. Why your \u201csatisfied customers\u201d are not sending referrals. Why discounts are not a loyalty plan. Why your business might be forgettable, even if your product is good. Listen now, then run the Jersey Test on your business: Do customers remember you, refer you, trust you, and come back without being chased? If the answer stings a little, good. That means this episode is doing its job.       \ud83d\udd14 Enjoyed the episode? Subscribe so you don\u2019t miss future conversations on business growth, funding, strategy, and the stuff most people don\u2019t explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.     \ud83c\udfa7 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: \u2022 Official site: https:\/\/theliquidlunchproject.com \u2022 Apple Podcasts: https:\/\/podcasts.apple.com\/us\/podcast\/the-liquid-lunch-project\/ \u2022 Spotify: https:\/\/open.spotify.com\/show\/12HPEDMmsbfsp8tHt5LiZJ \u2022 Audible: https:\/\/shorturl.at\/6j4vz\u2022 YouTube (full episodes + clips): https:\/\/www.youtube.com\/@Credit_Banc     \ud83d\udcec Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy\u2026without the noise. Subscribe here: \ud83d\udc49 https:\/\/theweeklyfromshieldadvisory.substack.com\/     \ud83d\udcbc Need funding or working capital? If today\u2019s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. \ud83d\udc49 Book a free 15-minute call here: https:\/\/shorturl.at\/LwxsA   \ud83d\udcf2 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don\u2019t make it into the episode. \u2022 Matt Meehan: https:\/\/www.instagram.com\/matthew.r.meehan \u2022 Luigi Rosabianca: https:\/\/www.instagram.com\/luigi_rosabianca \u2022 The Liquid Lunch Project: https:\/\/www.instagram.com\/theliquidlunchproject\/     \ud83d\udcac One last thing Know a business owner who would appreciate this conversation? Send them the episode. That\u2019s how this show grows. ","author_name":"The Liquid Lunch Project","author_url":"https:\/\/theliquidlunchproject.com","html":"