{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 277: How to Build an AI-Native Team with Rytis Lauris of Omnisend","description":"Episode Description AI can help your team move faster, work smarter, and free up hours of repetitive work\u2026 but only if you build the habits, systems, and ownership to actually use it. In this live session from Mentor Table Nashville, Rytis Lauris, co-founder and CEO of Omnisend, shares the six practical lessons his company learned while transforming a 200+ person organization into a more AI-native team. From monthly AI Days and simple point-solution agents to the mindset shift required to \u201cmanage\u201d AI assistants, this episode is packed with real-world examples you can bring back to your own business. \u201cAI can really help us to be way more productive and to be better employees, to be better specialists, to be better humans.\u201d \u2013 Rytis Lauris If you\u2019ve been wondering how to get your team to move beyond \u201cplaying around with ChatGPT\u201d and start using AI to save time, improve processes, and scale smarter, this one is for you. You Will Learn: \u2022 Why AI adoption has to be intentional and led from the top down. \u2022 How Omnisend uses monthly \u201cAI Days\u201d to help employees build real AI habits. \u2022 Why simple point solutions often work better than complex AI agents. \u2022 How a sales team built an AI follow-up tool without engineers. \u2022 How Omnisend reduced influencer review time from 90 hours to 20 hours per month. \u2022 Why AI tools should be treated like products, not one-time projects. \u2022 The importance of assigning a human \u201cmanager\u201d to each AI agent. \u2022 Why AI works best when it improves existing processes instead of creating new work. \u2022 How AI can support email, SMS, segmentation, forms, support, and sales workflows. \u2022 Why the future belongs to humans who learn how to scale themselves with AI. Links & Resources: Smart Marketer: https:\/\/smartmarketer.com\/ Smart Marketer Free Trainings & Resources: https:\/\/smartmarketer.com\/free-resources\/ Smart Marketer Agency: https:\/\/smartmarketeragency.com\/ Mentor Table: https:\/\/smartmarketer.com\/mentor-table Omnisend Smart Marketer (sponsor): https:\/\/smartmarketer.com\/omnisend Use code SMART for 50% off your first three months. Time Stamps: 00:00:15 \u2013 Welcome: Moving Beyond AI Marketing Tasks 00:01:13 \u2013 Sponsor Message: Why Ezra Firestone Uses Omnisend 00:02:39 \u2013 John Introduces Omnisend and Rytis Lauris 00:04:16 \u2013 Why Becoming AI-Native Isn\u2019t as Simple as Buying Tools 00:06:14 \u2013 Lesson 1: AI Does Not Adopt Itself 00:07:18 \u2013 How Omnisend Uses Monthly AI Days Across the Company 00:08:19 \u2013 The Sales Follow-Up AI Agent That Saves Time After Calls 00:09:30 \u2013 Reducing Influencer Review Time from 90 Hours to 20 Hours 00:10:31 \u2013 Lesson 2: Complexity Is a Trap 00:12:21 \u2013 Why Point Solutions Beat Over-Engineered AI Agents 00:13:24 \u2013 Lesson 3: Switch from a Project Mindset to a Product Mindset 00:15:24 \u2013 Lesson 4: Iteration Isn\u2019t Sexy, But It\u2019s Inevitable 00:16:24 \u2013 Why Every AI Agent Needs a Human Owner 00:17:23 \u2013 The AI Voice SDR Example: Smart, Useful, and Still Imperfect 00:19:13 \u2013 How Omnisend\u2019s AI Support Agent Resolves 40% of Support Conversations 00:21:19 \u2013 Lesson 5: Build on Existing Processes, Don\u2019t Create New Work 00:22:13 \u2013 Rytis\u2019 LinkedIn AI Agent Story and Why AI Won\u2019t Create Habits for You 00:23:55 \u2013 Omnisend\u2019s Most-Used AI Features: Subject Lines and Preheaders 00:24:47 \u2013 AI for Email Copywriting and Segment Building 00:25:58 \u2013 AI Form Generation and Giving Customers Control 00:26:48 \u2013 Lesson 6: AI Is an Assistant, Not the Enemy 00:28:00 \u2013 How Point Solutions Can Free Up 30\u201340% of Your Time 00:28:45 \u2013 Recap: The Six Lessons for Becoming AI-Native 00:30:11 \u2013 Special Omnisend Offer for Smart Marketer Listeners 00:30:39 \u2013 Closing Thoughts Your Engagement Matters! Thank you for tuning in to the Smart Marketer Podcast! Your support helps us continue bringing you practical marketing strategies, behind-the-scenes systems, and real-world business insights from operators who are doing the work. If you enjoyed this episode: Leave a 5-star review on Apple Podcasts. Share this episode on social media, tag @smartmarketer, and use #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. Serve the World Unselfishly and Profit! ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"