{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"245: Confidence is built in systems, not moments \u2013 3\/5","description":"The Insight Series with Charlie Maughan \u2013 How parents form confidence - and what it means for your marketing strategy \u2013 The Insight  In episode three of the Insight Series on how parents form confidence, Charlie discusses why confidence is rarely built in one standout moment. While open days, tours and campaigns all play an important role, he argues they usually confirm what parents already believe, rather than create that belief from scratch. Charlie explores how confidence is built over time through repeated, consistent signals across the prospective parent journey, and why strategy matters in aligning people, messages and touchpoints so confidence can be built purposefully.   Episode links:   The 2024 B2B Buyer Experience Report \u2013 6sense  Determinants of Parental School Choice: A Systematic Review of the Literature  The Components and Determinants of School Reputation: Insights from Parents\u2019 Voices  Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context  Drivers of school choice: The role of behavioural science in parental decision making \u2013 Independent Schools Victoria   Got more questions for Charlie and the team? You can ask them via the following:   Email:&amp;nbsp;smc@imageseven.com.au   Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate. ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41421960\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/202299800"}