{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"196. AI Meets Programmatic: How Media Buyers Can Optimize with AI","description":"In this episode of the Programmatic Digest, H\u00e9l\u00e8ne Parker and Assetou Kone dive into the evolving role of AI in programmatic advertising and campaign optimization. The conversation explores how media buyers and traders can use tools like ChatGPT and Claude to streamline workflows, analyze campaign data more efficiently, and uncover deeper optimization insights. H\u00e9l\u00e8ne opens the session by reframing optimization as more than simple \u201cbid up, bid down\u201d tactics. Instead, she explains how successful optimization requires hypothesis testing, strategic thinking, and understanding how DSP algorithms redistribute spend based on performance signals. Using practical examples, she demonstrates how removing underperforming inventory can improve overall campaign efficiency by reallocating budget toward higher-performing placements. Assetou walks through the fundamentals traders need before introducing AI into their workflows, emphasizing the importance of understanding campaign objectives across awareness, consideration, conversion, and loyalty stages. She explains how campaign goals directly influence which metrics traders should prioritize and optimize toward. The heart of the workshop focuses on prompt engineering and practical AI usage. Assetou demonstrates how traders can use AI to analyze site lists, identify inefficient domains, generate allow\/block lists, surface top-performing inventory, and extract geo-level insights tied to real-world audience behavior. She also highlights how combining AI-generated insights with industry knowledge creates stronger strategic recommendations for clients. Throughout the discussion, H\u00e9l\u00e8ne and Assetou address common fears around AI and job security, explaining why traders who learn how to leverage AI tools will become more valuable \u2014 not less. They close by discussing the future of agentic AI within DSPs and how automation can help traders spend less time buried in spreadsheets and more time focusing on strategy and insight generation.     \ud83e\udde0 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency\u00ae program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That\u2019s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn\u2019t a one-time thing, it\u2019s the full vault plus all future trainings, recordings, and guides. Access it here: https:\/\/www.heleneparker.com\/library     \u23f1 Timestamps: \u2022 [00:00] \u2013 Welcome and workshop introduction \u2022 [03:45] \u2013 Why optimization is more than bid adjustments \u2022 [08:20] \u2013 Thinking like a scientist in programmatic optimization \u2022 [13:10] \u2013 Understanding awareness, consideration, and conversion KPIs \u2022 [19:30] \u2013 Optimization workflows and prioritization strategies \u2022 [25:00] \u2013 Introduction to AI prompt engineering for traders \u2022 [31:40] \u2013 Using ChatGPT and Claude for campaign analysis \u2022 [38:15] \u2013 Building allow lists and exclusion lists with AI \u2022 [44:50] \u2013 Geo insights and audience intelligence using AI \u2022 [50:20] \u2013 AI, automation, and the future of programmatic trading \u2022 [56:00] \u2013 Final thoughts and Q&A     \ud83d\udc64 Meet Our Guest: Assetou Kone \u2013 Programmatic Marketing Specialist and Consultant Assetou Kone is a programmatic marketing expert with experience across multiple industries, including pharmaceuticals, retail, gaming, finance, and e-commerce. Her expertise focuses on campaign optimization, data analytics, audience strategy, and helping brands use AI-powered workflows to improve media buying efficiency and performance. \ud83d\udcce Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/assetou-kone     \ud83d\udcbb Meet The Team: H\u00e9l\u00e8ne Parker \u2013 Chief Programmatic Coach \ud83c\udf10 heleneparker.com \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/helene-parker\/ Manuela Cortes \u2013 Co-Host, Programmatic Digest en Espa\u00f1ol \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/in\/manuela-cortes-\/     \ud83c\udf93 Learn Programmatic: For Individual Buyers: https:\/\/heleneparker.com\/library Subscribe to the Newsletter: https:\/\/heleneparker.com\/newsletter Be the first to find out about free programmatic training workshops: https:\/\/www.heleneparker.com\/waitlist\/     \ud83d\udcf2 Follow Us: \ud83d\udd17 LinkedIn: https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast \u25b6\ufe0f YouTube: https:\/\/www.youtube.com\/@programmaticdigest   ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"