{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"If You Want to Charge Premium Prices, Nail the Customer Experience Says Vance Morris, former Disney Exec","description":"S6:E49 Yes, you can charge premium pricing - but only if your customers feel the difference. In this episode, Dr. LL sits down with Vance Morris, founder of Deliver Service Now and former Disney leader, to explore how businesses can design experiences that justify higher prices and build stronger trust. If people don\u2019t trust you, they hesitate. If they don\u2019t remember you, they don\u2019t refer you. If they can\u2019t explain why you\u2019re different, your value gets misread. Vance breaks down how Disney-inspired systems, origin stories, waiting-period engagement, and small customer journey details can turn ordinary services into memorable experiences. Core Problems   Premium pricing without premium cues  Customer journey friction  Weak differentiation in commoditized markets  Business owners undervaluing their own service Lack of systems for consistent customer experience  Practical Takeaways   Build \u201ctellable\u201d moments into your customer journey Use experience design to create perceived value  Communicate price increases clearly and strategically Map the journey from the customer\u2019s point of view  Systemize the experience so service quality is repeatable  Who This Episode Is For Entrepreneurs, service providers, operators, and founders trying to escape commodity pricing. Invisible brands don\u2019t make money. But misunderstood value gets underpriced. STEERus helps businesses clarify their signal so customers understand why they are worth choosing. Subscribe, share, and follow Small Business Stories for grounded conversations on entrepreneurship, visibility, trust, and growth. \u2705 Subscribe for weekly conversations on entrepreneurship&amp;nbsp; \ud83d\udd01 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube: https:\/\/www.youtube.com\/@DrLLSmallBusiness Instagram: https:\/\/instagram.com\/steerus LinkedIn: https:\/\/www.linkedin.com\/company\/steerus Twitter: https:\/\/x.com\/steerus_io &amp;nbsp; ","author_name":"Small Business Stories","author_url":"https:\/\/steerus.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41356485\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/202137580"}