{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 451 - How to Overdeliver in Your Pet Business: Lessons from Bryan Kurtz and Barry Jacobson","description":"Are you giving your best clients the kind of experience that makes them stay, spend, and refer? What can Disney, Club 33, and world-class direct marketers teach you about premium pet care? And how do you build a daycare that doesn\u2019t just supervise dogs \u2014 but removes worry from their owners\u2019 lives? In this episode, I\u2019m talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and members-only experiences for some of their most valuable guests. I unpack how Brian\u2019s RFM principle can help you identify your best clients, reward them properly, and create higher-priced services around what they already want. Then I dive into Barry\u2019s Disney-style lesson that luxury isn\u2019t really about piling on more stuff \u2014 it\u2019s about removing worry, creating certainty, and making people feel genuinely looked after. If you want to build a more premium, experience-led pet business, this episode will help you rethink what \u201coverdelivering\u201d really means. In this episode, you\u2019ll discover:  The Power of RFM \u2013 How recency, frequency, and monetary value help you identify your best clients. Why Best Clients Deserve More&amp;nbsp;\u2013 How rewarding loyal clients creates more referrals, retention, and revenue. What Luxury Really Means \u2013 Why premium service is less about fancy extras and more about removing worry. Building a Fortress of Trust&amp;nbsp;\u2013 How great daycare experiences give dog owners peace of mind all day long. Where the Industry Is Heading&amp;nbsp;\u2013 Why smart operators are moving away from warehouse-style daycare and toward personalised, experience-led service.  If you want work with Dom and join the Dog Daycare Success Academy wait list, head to: petbusinessmarketing.com\/successacademy   Thanks to our amazing show sponsor Pawpal. Find out how their amazing booking platform can save you time and money with your own company branded app! Click here to find out more  ","author_name":"The Poodle to Pitbull Pet Business Podcast","author_url":"http:\/\/poodletopitbullpetbusinesspodcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41346370\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/202108870"}