{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Military Families, Builder Secrets & the NE Florida Market in 2026 | Marissa Scott","description":"Can today\u2019s real estate agents survive without mastering relationships and adapting to market changes? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Marissa Scott. Marissa is a top producing Northeast Florida Realtor, military relocation expert, mentor, and worship leader with nearly 19 years of experience in the real estate industry. In this episode, she shares how the Jacksonville market is evolving, why affordability and interest rates are reshaping buyer behavior, and how military families are approaching housing decisions differently than they did just a few years ago. Marissa also opens up about the emotional side of real estate, mentoring new agents, handling difficult listings, maintaining client trust, and why relationships continue to matter more than technology. The conversation dives deep into pricing strategies, market corrections, insurance costs, builder incentives, and the mindset required to survive long term in today\u2019s competitive housing market. Follow the podcast for more conversations with top real estate professionals, market leaders, and entrepreneurs shaping the future of the industry.   HighlightsTop of FormBottom of Form 00:00 - 06:18 Jacksonville Market Shifts and Interest Rates Market correction after COVID pricing Why buyers are waiting on the sidelines Builder incentives and rate buydowns VA loan assumptions challenges Affordability concerns in Northeast Florida 06:18 - 14:41 Military Relocation and Buyer Trends Work from home migration slowdown Military families choosing rentals again Traffic and commute considerations Why Jacksonville remains attractive New construction versus resale decisions 14:41 - 25:22 Mentoring New Real Estate Agents Unrealistic expectations from social media Why relationships matter more than technology Overreliance on ChatGPT and Google Importance of training and field experience Staying positive during market challenges 25:22 - 35:48 Jacksonville Rankings and Pricing Strategy Jacksonville ranked buyer friendly market Why Northeast Florida stands out St Augustine and Amelia Island appeal Pricing homes correctly from day one Weekly seller communication strategies 35:48 - 42:15 Difficult Clients and Trust in Business Losing a listing despite strong effort Working with friends and acquaintances Emotional investment in transactions Trust issues in client relationships Lessons from difficult deals 42:15 - 50:25 Military Housing and Insurance Challenges BAH and affordability conversations Choosing neighborhoods near bases Insurance costs impacting buyers Why military buyers choose new construction Annual insurance shopping adviceTop of Form Bottom of Form   Quotes: \u201cAs a new agent, you have to learn and you learn by making mistakes.\u201d \u2013 Marissa Scott \u201cThis business is about relationship.\u201d \u2013 Marissa Scott \u201cThe best information that you'll get is when you go out there and start doing these transactions.\u201d \u2013 Marissa Scott \u201cWhen you pour your heart and your soul into a transaction, that\u2019s not just business for me.\u201d \u2013 Marissa Scott   To contact Marissa Scott, learn more about his business, and make him a part of your network, make sure to follow his Website, X, Instagram, Facebook, and LinkedIn.   Connect with Marissa Scott! Website: http:\/\/www.2jaxhome.com X: https:\/\/twitter.com\/MarissaScottRE Instagram: https:\/\/www.instagram.com\/marissascotthomes\/ Facebook: https:\/\/www.facebook.com\/marissa.scott.3000 LinkedIn: https:\/\/www.linkedin.com\/in\/marissa-scott-pa-30198814\/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstate #JacksonvilleRealEstate #MilitaryRelocation #FloridaRealEstate #HousingMarket #MortgageRates #NewConstruction #VAHomeLoan #RealEstateAgent #RealtorLife #HomeBuying #HomeSelling #JacksonvilleFL #StAugustine #AmeliaIsland #RealEstatePodcast #Buffini #MarketUpdate #NortheastFlorida #Entrepreneur ","author_name":"Real Estate Excellence","author_url":"https:\/\/www.tracyhayespodcast.com","html":"