{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"244: Where schools unintentionally create doubt \u2013 2\/5","description":"The Insight Series with Charlie Maughan \u2013 How parents form confidence - and what it means for your marketing strategy \u2013 The Reality  In this episode of the Insight Series, Charlie examines why schools do not usually lose enrolments because they lack visibility, but because prospective parent confidence has been gradually worn away. As part of the Insight Series on how parents form confidence, he explores how inconsistent messaging, unclear differentiation, unsupported claims and internal misalignment can create doubt at key points in the enrolment journey. Charlie also explains why simply producing more content or launching more campaigns will not solve the problem when the signals parents receive from your school are mixed.   Episode links:   Determinants of Parental School Choice: A Systematic Review of the Literature  School Choice: A Research Report 2021 \u2013 Independent Schools Australia  The Components and Determinants of School Reputation: Insights from Parents\u2019 Voices   Got more questions for Charlie and the team? You can ask them via the following:   Email:&amp;nbsp;smc@imageseven.com.au   Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41289105\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201936710"}