{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Lawson\u2019s Stays on Brand, and Rhinegeist\u2019s Plans Amid Hemp Bev Prohibition","description":" 2023 was a sea-change year for several craft breweries who underwent leadership changes. Lawson\u2019s Finest Liquids and Rhinegeist Brewery were among the companies who underwent CEO transitions that year.    Lawson\u2019s CEO Adeline Druart and Rhinegeist CEO Adam Bankovich discuss entering Year 3 of their respective tenures at the top of those companies in separate featured interviews on the latest edition of the Brewbound Podcast.   In the first conversation, Druart dives into the \u201congoing conversation\u201d at the Vermont brewery of \u201cwhat makes a Lawson\u2019s Finest beer a Lawson\u2019s Finest beer\u201d and defines what makes a Sunshine brand.   \u201cReally for us, it\u2019s IPAs \u2013 clear IPAs using Citra hops, and with a very bold flavor profile,\u201d she said. \u201cThe more conversations we have like those \u2013 defining who we are, the more I\u2019d say clear we are moving forward what\u2019s on brand, what\u2019s off brand.\u201d   Druart also discusses the impact of Lawson\u2019s community giving programs, accelerating business by moving distribution to Baker Distributing in its home state, the launch of Hop Wired hazy and juicy IPA and much more.   Then, Bankovich explores the anniversary of launching the Cincinnati craft brewery\u2019s first NA beer line Ghost, with new offerings to follow. He also explains why launching Fuzzy Bones, a sparkling THC drink, has been a challenging and educational \u201ccrash course,\u201d following Ohio\u2019s ban on intoxicating hemp beverages.   Fuzzy Bones launched in six states, with three additional states expected to follow. Rhinegeist is \u201ctrying to stay nimble with it,\u201d as a federal ban looms in November.    \u201cI wish that our government officials could learn enough from the past to act quickly because this industry developed so quickly, seemingly out of nowhere,\u201d he said. \u201cWe just really need a chance to not fall into the trap of Prohibition and instead write proper regulation now and in real time as consumers want these products instead of prohibiting them for years and years and years.\u201d   Bankovich also dishes on Rhinegeist\u2019s daily hospitality efforts to make guest experiences\u2019 special, the growth of the company\u2019s core Truth and Cincy Light brand families and several expedited new additions: Half Truth session IPA, limited-time summer offering Cincy Light Watermelon and Sea Salt and Cincy Vodka Soda, the company\u2019s first spirit-based offering.   Before the interviews, the Brewbound team reviews that latest news, including: A recent Bump Williams Consulting report on long-tail craft brands finding success; Leadership changes at the American Cider Association; And Boston Beer\u2019s 15% ABV Lytt beyond beer creation in glow-in-the-dark, lightbulb-shaped 6.8 oz. containers.   ","author_name":"Brewbound Podcast","author_url":"http:\/\/brewbound.libsyn.com\/website","html":"