{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Marketing Growth Formula, with Heidi Hattendorf","description":"Episode 233 In the 2009 movie \u201cUp\u201d there\u2019s a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first  starts speaking, the main characters marvel at how smart he is, but expectations drop a moment later when he snaps his head around and halts mid-sentence when he hears a squirrel.   We marketers are prone to Squirrel-chasing. Let\u2019s be honest and admit that we get caught on a treadmill of activity without stopping to ask ourselves if it\u2019s having an impact. How do we break this habit? This month\u2019s book says it\u2019s by creating a Go-To-Market plan  with detailed tactics. A plan reminds us why we\u2019re sticking with those tactics, so we don\u2019t get distracted by any tactic that comes along. Our guest has an MBA and 25+ years of marketing leadership experience in the US and Europe. Her consultancy, Transformation Insights, offers Fractional CMO services that help companies grow by building go-to-market strategies  that are  consistent and effective. She is also a speaker and the author of The Marketing Growth Formula which came out in late 2025. Let\u2019s go to Miami Florida to talk with Heidi Hattendorf Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode. ","author_name":"Funnel Reboot podcast","author_url":"https:\/\/funnelreboot.com","html":"