{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"How to Use Active Listings in a CMA | Alberta Real Estate Exam Prep","description":"How to Use Active Listings in a CMA | Alberta Real Estate Exam Prep When preparing a Comparative Market Analysis (CMA), should you use only sold properties \u2014 or do active listings matter too? This is a very common Alberta real estate exam question, and it\u2019s also a real-world conversation you will constantly have with sellers. In this video from The Alberta Real Estate School, we break down: \u2022 Why SOLD properties are the foundation of a CMA \u2022 Why ACTIVE listings still matter when setting a listing price \u2022 How the Principle of Substitution impacts pricing strategy \u2022 Why overpriced listings help sell competing homes \u2022 How expired listings provide powerful evidence in pricing conversations \u2022 What to do when a seller insists on overpricing Here\u2019s the key distinction: \u2714 CMA valuation is based primarily on SOLD properties \u2014 because those reflect actual market value. \u2757 Active listings have asking prices \u2014 not sale prices \u2014 and may sell for less (or not sell at all). However\u2026 When you\u2019re discussing a listing strategy with a seller, you must also review: \u2022 Active listings (your competition) \u2022 Expired listings (proof of overpricing consequences) If a similar property next door is listed for $50,000 less, buyers will gravitate toward the lower-priced home. According to the Principle of Substitution, buyers choose comparable properties at the lowest price. An overpriced property doesn\u2019t just sit \u2014 it helps sell the competition. Understanding this balance is critical for: \u2022 Practice of Residential Real Estate \u2022 Alberta real estate licensing exams (RECA) \u2022 CMA exam questions \u2022 Listing presentations \u2022 Managing seller expectations \u2022 Avoiding long days on market This video also explains how to professionally handle sellers who want to price $100,000 over market value \u2014 and how to prepare them for potential price reductions if the property receives no showings or offers.  At The Alberta Real Estate School, we don\u2019t just teach theory \u2014 we teach how to have these conversations confidently in real transactions. Subscribe for weekly Alberta real estate exam prep and practical listing strategies.  Start your career in Real Estate today! Our courses equip you with the skills needed to pass your licensing exam in Alberta. Link in the comments. \ud83d\udcaf We train tomorrow's top Real Estate Agents and Mortgage Associates in Alberta! \ud83d\udd25 \ud83d\udcbb: www.albertarealestateschool.com \ud83d\udcde: 587-936-7779  #AlbertaRealEstate #CMA #ComparativeMarketAnalysis #RealEstateExamPrep #RECA #ListingPresentation #RealEstatePricing #PrincipleOfSubstitution #AlbertaRealEstateSchool #NewRealtor ","author_name":"Alberta Real Estate Tutor","author_url":"http:\/\/albertarealestateschool.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41281135\/height\/300\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"300\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41281135"}