{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Tourism to Sun Protection: How Sunbella Built a Brand Women Love","description":"What happens when a nurse sees a growing problem and a marketer sees an opportunity? In this episode of the District 32 Business Insight Show, Michael Worthington speaks with Kasey Bryden, co-founder of Sunbella, about the journey from a handmade sun parasol created in Perth to a nationally recognised sun protection brand for women. Kasey shares how a simple idea born from her mum\u2019s experience as a nurse evolved into a thriving business helping women stay stylish while protecting their skin. From local markets and maternity leave side hustles to a royal endorsement from the Duchess of Cornwall, this is a story of persistence, smart branding and entrepreneurial courage. You\u2019ll discover:  How Sunbella turned a niche product into a scalable business The marketing lessons behind building trust in e-commerce Why solving a problem matters more than selling a product The power of customer experience and brand credibility  Practical advice for anyone starting or growing a business  A must-listen for business owners, marketers and entrepreneurs looking to build a brand that truly connects with customers. ","author_name":"D32 Small Business Podcast","author_url":"http:\/\/district32.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41274450\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/07206f\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201890940"}