{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"They Invested In Poppi, Siete &amp; Bachan\u2019s. How A \u2018Supernatural\u2019 Team Evaluates Early-Stage Brands.","description":"        Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan\u2019s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and why most CPG companies waste money too early. You will learn: \u2022 Why unit velocity matters more than total revenue in early retail growth \u2022 How to price your first fundraising round without hurting future raises \u2022 Why packaging is the one area early brands should overspend on \u2022 How to use retailers and store buyers as real world product validation before scaling \u2022 What Chris looks for in founders before investing pre revenue capital Chris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds. &amp;nbsp;         ","author_name":"Nombase Podcast","author_url":"https:\/\/www.nombase.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41269020\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/201873590"}