{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want","description":"Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you\u2019ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn\u2019t choose somebody else those are your complaints, those are the distresses. Now let\u2019s add to that what\u2019s going on in their life right now, which makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don\u2019t mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. &amp;nbsp; ","author_name":"Carl Gould #70secondCEO","author_url":"https:\/\/www.carlgould.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41266320\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/41266320"}